3 proven methods to earning relevant backlinks

If you’re looking to pivot your link building strategy to a strong focus on link relevance, here are three proven ways to build highly relevant backlinks to your domain.

1. Create helpful, linkable assets on your website

It may sound obvious, but one of the best ways to ensure your links are both relevant and naturally earned is to ensure you’re sharing unique and authoritative content on your website that people want to consume, share and reference elsewhere online.

Often, brands are too concerned about catching up with their competitors and will focus all their resources on short, timely pieces of content looking to build engagement through trends. 

Though this can help you achieve a short burst of traffic while your content focus is still a hot topic, this will generally taper off once the audience buzz fades, and then you’ll need to work on another piece to regain the same engagement – this tends to be an unsustainable method of creating content and linkable assets for your website.

Instead, create evergreen content that’s more in-depth and more comprehensive.

Consider adopting the 10x model of content production – this framework refers to focusing on key terms that your target audience is searching for online and creating guides or mixed media resources that are 10 times better in the top ranking positions. 

This will not only maximize your chances of earning highly relevant backlinks, and attracting more traffic to your website, but will also support a long-term link building strategy where your content’s value and engagement accumulate over time, rather than quickly peaking and fizzling out. 

2. PR Link Building

PR link building involves connecting with journalists who are looking for sources with expertise in a particular topic they’re covering and providing your expertise or unique take on a certain topic as a route to earning backlinks. 

If you’re able to build a relationship with a reporter or publication and give them a unique take on a certain topic that improves the quality of their copy, you may be able to secure a close, long-term relationship that positions you as their go-to source on any further reports that are relevant to your business niche.

If you’re looking for a place to start building media connections and engage in PR link building, BuzzSumo’s Media Database offers a large, diverse directory where you can find and connect with over 700,000 journalists covering niche topics.