ANTA Hoop Fest 2024 promises to be more than just a basketball competition. Alongside the intense 1v1 basketball action, participants and spectators of all ages will have the opportunity to explore a Fitness Village powered by Les Mills and other fitness enthusiasts, a Wellness Village supported by Eat Clean, Vita Home Spa designed for families and individuals, providing a holistic approach to fitness and well-being.

The event is proudly presented by ANTA, the title sponsor for 2024. Mai Dubai, Pocari Sweat, Les Mills, Al Safadi Restaurants, Fade Fit, Flowers.ae, Cheeky Monkeys, G.O.A.T Burger, Koala Picks, House of Pops, So Beauty, Keventers, Adventure HQ, Zojirushi and Physio Move as the official Medical Partner along with many more sponsors are contributing to making this event a major highlight of the Dubai fitness calendar.

Aarathi Mohandas, Regional Brand Head of ANTA, said: “At ANTA, we are committed to promoting an active and healthy lifestyle, and our partnership with The Seventh Concept for Hoop Fest 2024 perfectly reflects this mission. ‘Keep Moving’ our tagline drives us to encourage people to stay active, and we look forward to seeing the incredible talent and energy at this year’s event while supporting the Dubai 30×30 Fitness Challenge.”

The event will be hosted at the coveted Dubai Design District (D3), a vibrant hub for creativity and innovation, providing a unique backdrop for this dynamic event. It is proudly held under the patronage of the Dubai Sports Council and welcomes fitness and basketball lovers from across the UAE to participate in this celebration of sport and wellness.

Amanda Bloud, Managing Partner of The Seventh Concept, emphasised the company’s long-term vision and strategic partnerships in her statement.

She said: “At The Seventh Concept, our vision is to create events that not only entertain but also inspire communities to engage in active, healthier lifestyles. Our partnership with ANTA for Hoop Fest 2024 is a strategic step in realizing this vision. By aligning with a globally recognized sports brand, we are able to elevate the experience for participants and spectators alike, combining the thrill of basketball with a wider focus on wellness and fitness.

“Together with ANTA, we aim to create a platform that encourages everyone to push their boundaries and embrace a more active lifestyle, in line with the goals of the Dubai 30×30 Fitness Challenge.”

Whether you’re there to compete, get fit, or simply enjoy the festival atmosphere, ANTA Hoop Fest 2024 promises to be an unforgettable experience for all ages and fitness levels. Stay tuned for further details and registration information coming soon.